Founded in 2015, Matchbox.io got its start by offering next generation Identity Resolution (IR) technology, which is the ability to identify consumers across multiple platforms, channels, and devices. Identity Resolution takes sources of consumer data, such as CRM solutions and web traffic, and combines with other information in order to create a 'single view' of the consumer. This is the foundation for marketing data enrichment and is an important role in building the data necessary to engage in AI and machine learning.
Our culture is to hire smart employees and give them the freedom to find the right solution
Matchbox.io’s IR solution is a critical element of their unique Customer Data Analytics Platform, which gives clients access to a high-performance data science and analytics infrastructure, complete with machine learning libraries and a massive amount of consumer data. This Consumer Data Analytics Platform gives Matchbox.io and its clients the predictive capabilities of AI.
Matchbox.io has helped many clients overcome their challenges of both finding new customers and predicting their behavior. Most recently, Matchbox.io has partnered with Aristotle, a voter data and technology company based in Washington, DC, with the goal of providing predictive algorithms for both political campaigns and not-for-profits. And this partnership is beginning to produce results, with predictive models that can indicate a person’s political party affiliation, their likelihood to vote, and their propensity to give to a political campaign or association. With this partnership, the same predictive capabilities of AI that were once reserved for only the largest of corporations are now available to not-for-profits.
Looking ahead, the company is focused on making its Targeted Marketing Lists as a self-serve platform that enables marketers to identify new prospects instantly, without the need for a team of Data Scientists. The technology continues to grow, expanding its predictive capabilities all while reducing costs. And that is the key to Matchbox.io’s success, which is fostered by its culture. While talking to Wilson about his company’s culture, he says “Our culture is to hire smart employees and give them the freedom to find the right solution.” This is why Matchbox.io is now poised right at the intersection of marketing, data, and science and bringing the three together in one single expert solution.